ChatGPT Business Hub: How to Claim Your Business Profile
OpenAI now lets owners claim a business profile in ChatGPT through Business Hub (beta). You verify by business phone, business email, a DNS record or Shopify, wait for OpenAI to approve the claim, and then pass a Persona identity check to publish changes and see insights. It does not guarantee more visibility.
What changed
OpenAI has launched Businesses in ChatGPT, a beta program with a dashboard called Business Hub. If you own a business or are authorised to represent one, you can claim it, add business details and see how often ChatGPT references it. This is the first place where a business can give ChatGPT information directly, instead of hoping the engine finds the right sources. The details below come from OpenAI's help article on setting up your business, read on 13 November 2026. Availability depends on the business's location and type, and the rules may change while the program is in beta.
How to claim your business
- Sign in to ChatGPT and open Business Hub from the sidebar. Search for your business by name.
- Select the listing that matches and confirm the ChatGPT account that will manage it.
- Verify your connection with one of the methods shown: business phone (a text or automated call with a code), business email (a code sent to the address associated with the business), website domain (add a TXT record to your DNS, then select Verify domain) or Shopify store.
- Wait for OpenAI to review the claim. It emails its decision or a request for more information.
If you cannot find your business and you run an eligible online business, you may see an option to add it. Local stores and restaurants can currently claim only an existing US listing.
The identity check you cannot skip
Claiming is not enough. Before you can publish changes to your business information, connect a product feed, view insights or create a business agent, you must complete identity verification with Persona. You may need a government-issued ID, business registration information and proof that you are authorised to represent the business. The verified badge, a blue check, appears only after Persona verification is approved. If you use Persona to create a new profile, OpenAI's approval publishes it automatically, so continue only when you are ready. Only unpublished draft profiles can be deleted, and OpenAI Support cannot unpublish or hide a published profile.
What you can edit
After approval you can update your website, business description, product or service category, logo, delivery policy and return policy, and add a cover photo and other optional details. OpenAI reviews and publishes the changes, and they can take time to appear. OpenAI also notes that ChatGPT may use other sources when answering questions about your business, so your own website and the places that describe you still matter.
What the insights show
Insights cover aggregate activity over the past 28 days: mentions, website clicks and discovery topics. For an online business, a mention counts when ChatGPT references the business's website; the brand name alone does not count. Discovery topics are themes in answers that mentioned or cited you, not individual prompts. Businesses do not receive individual prompts or conversations, and a blank metric does not necessarily mean zero activity.
Business agents are separate
Eligible ecommerce and online service businesses in the US with a website can also create a business agent that answers customer questions from the information they provide. It is optional, it needs a separate review and Publish step, and it cannot complete purchases or bookings.
What it does not do
OpenAI is explicit: claiming a profile does not guarantee increased visibility and does not give you direct control over ChatGPT's independent recommendations. Treat it as a way to make sure the facts ChatGPT holds about you are correct and current, and as a measurement source, not a ranking lever.
What we recommend
Claim the profile if you are eligible, because it is the only first-party channel to ChatGPT and the insights are new data. Then do the work that decides whether you are named: make sure ChatGPT's crawlers can read your site, keep your name, services and facts identical across your site and the sources that describe you, publish answer-ready pages for the questions buyers ask, and compare real ChatGPT answers before and after. If you want us to check where your brand stands in AI answers first, the audit is free and takes 48 hours.
Frequently asked questions
What is Business Hub in ChatGPT?
Business Hub is a section of ChatGPT where an owner or authorised representative can claim a business, provide its details and product information, and see how people engage with it. OpenAI describes it as a beta.
How do I claim my business in ChatGPT?
Sign in to ChatGPT, open Business Hub from the sidebar, search for your business by name, select the matching listing, confirm the ChatGPT account that will manage it, then verify with a method offered for your business: business phone, business email, website domain (a DNS TXT record) or a Shopify store. OpenAI reviews the claim and emails its decision.
Do I need to pay or run ads to claim a business?
No. OpenAI states you do not need an ads account or a ChatGPT Enterprise agreement to claim an eligible business. Claiming, publishing an agent and advertising are separate.
Does claiming make ChatGPT recommend my business more often?
No guarantee. OpenAI says claiming lets you manage the information you provide, but it does not guarantee more visibility or give you control over ChatGPT's independent recommendations, and advertising does not influence its independent answers.
Can an agency manage the profile?
The admin who claimed the business can add teammates in Business Hub and grant an agency access, and each person uses their own ChatGPT account. If an invitation is blocked, OpenAI Support can check the options. A personal claim invitation should not be forwarded.
What is the Persona identity check?
Persona is the identity verification step. You need it before you can publish changes to the profile, view insights or create a business agent. You may need a government-issued ID, business registration information and proof you are authorised to represent the business. The blue verified badge appears after Persona verification is approved.
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